Announce a price increase
Write a respectful price increase notice for existing customers that explains the change, gives notice and reminds them of the value they get.
The prompt
Write a price increase announcement for existing customers of [BUSINESS NAME], a [TYPE OF BUSINESS]. Current price: [PRICE] New price: [PRICE] Effective date: [DATE] (giving [NUMBER] days' notice) Real reasons: [e.g. supplier costs up 18%, added services, first increase in 3 years] Anything that softens it: [e.g. lock in the old rate by prepaying, loyal customers keep the old price until X] Write: 1. An email (under 200 words) with a clear subject line. State the change and the date early, give the reasons briefly and honestly, remind them of what they get, and say how to ask questions. 2. A short version for an invoice note or text. 3. Three likely customer objections, each with a calm two-sentence response. Do not over-apologize or justify at length. Be clear and appreciative.
Replace every [BRACKETED] part with your own details before sending.
How to use it
Give at least 30 days' notice where you can, and tell your best customers personally before the email goes out. Check any contracts for price-change terms first.
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